About Us

Hi 👋
Jeni O'Brien here, founder and CEO of Work 2 Weekend.
​I started W2W because I saw a need for beautiful corporate fashion for women of all shapes and sizes. I had access to gorgeous clothing that I needed to share with the women of Australia. It's very important to me that I actually WEAR my clothes both to work, on the weekend, out with friends, I want to wear my clothes and enjoy them. I have a capsule wardrobe and I wanted to share with you all how I take my clothes from work into the weekend.
I'm a busy working mum (of two beautiful children) and I run two businesses with my amazing husband Trent. My cup is totally full and you could even say overflowing, but that means I need life to be as easy and stress free as possible. With my capsule wardrobe built mainly of W2W staples I'm able to take the worry out of my mornings with what outfit to select, both through the week and on the weekend. 
Our beautiful W2W community is growing and I can't wait to see the positive impact we all take forward with us to empower the other beautiful women in our lives. 
I love to hear from members of the W2W community so feel free to reach out via email or one of our social channels, introduce yourself and say h!